Revenue Science is expected to launch a pilot program allowing advertisers to place behavioral targeting campaigns across several sites and receive independent campaign measurement, reports ClickZ. The intent is to simplify behavioral campaigns by providing sufficient reach via a network of sites and eliminating the complexity of multi-site buys.

"There's a lot of pressure for centralizing the buying," said Revenue Science's SVP of business development and GM of account strategy, Nick Johnson. "With this pilot, we really want to get ourselves firmly entrenched in the middle to make it easier for agencies to buy scale."

Advertisers invited to participate in the pilot will be charged a flat fee for placement on participating publisher sites in Revenue Science's Audience Search network, which was launched in April.

Revenue Science will manage media transactions and ad executions. It will provide campaign effectiveness research via a partnership with Insight Express.