Local car dealerships have found greater ad success by using an automated ad creation tool that delivers closer targeting at a lower cost, reports AdAge.
PickNClick was created by Zimmerman Advertising to help local auto sellers. The service allows dealers to create ads customized to their cars and the area they operate in, all online. The service creates both print ads and TV spots and also includes the option of having a freelance videographer come and shoot location footage.
The service operates on a tiered monthly service charge, which defines what the user can do for the money they're paying. A number of local sellers across the country are already using it, as well as AutoNation, which operates over 300 franchises in the U.S.
PickNClick also includes metrics reporting that allows dealers to gauge how well certain ads are doing, then make real-time adjustments.
