Foul Feet: Foul Feet Game

From the folks who brought us the washing machine orgasm for women, comes "Foul Feet," an online viral contest where those with the ugliest feet are awarded a new cell phone. The company behind this game is U.K. based Phones4U, a mobile phone retailer. The winners receive a Sony Ericsson T610 and, thoughtfully, a selection of Scholl footcare products. The online game is accompanied by a television ad that breaks August 18.

From the looks of some of the entrants, many in the U.K. are in serious need of a podiatrist.