Ad Age: Philips Launches Product 'Circus' in South America

With a three ring circus including a ringmaster taming wild animals on a TV screen and a knife thrower hurling knives at a woman on a TV screen, Philips has launched the 21rst Century's version of HBO's Carnivale.

In a refreshing departure from traditional advertising, Philips has launched a three-country circus tour that will put Philips products front and center ring. The approach is to engage customers amusingly with Philips products in a memorable fashion. The show was put together by Philips and FiRe Advertainment, an advertising and entertainment division of Omnicom Group's DDB Argentina.