Moving beyond the use of RSS to update just text ads, Pheedo will now use RSS to push new information to video and audio ads it serves, reports ClickZ.

The rich media ads will be fed by Pheedo's FeedPowered Ad system and present viewers with a variety of options as to what to do with the ad. They will be able to not only click it, as they would a typical ad, but also email it, bookmark it for later viewing, or submit it to social news or tagging sites like Digg or del.icio.us.

This functionality is designed to increase exposure to the ad, even among those who aren't currently intending to purchase. Advertisers will be able to view metrics on who has done what with the ads.

The RSS delivery allows for advertisers to refresh their ads with new content, including links to YouTube videos, dynamically and often throughout the day.