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Pharmacists Seek to Head Off Online Pharmacy Search Advertising

CNET: Search engines face drug test

Your e-mail inbox may already be filled with spam from online pharmacies, but instead of going after blatant spammers, the National Association of Boards of Pharmacy (NABP) is trying get portals to stop search advertising by non-certified pharmacies. This is a big revenue area, and one can see a self-serving interest here. If all the non-certified pharmacies are banned, then the 14 certified pharmacies have the market to themselves, probably at a lower CPC. Hmmm…

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