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P&G's Pringles Use Chips as Medium

adland: Eat your ads or there will be no dessert!

Call them pop-ups ads for food. Procter & Gamble-owned Pringles teamed with Hasbro to spray tasty ad messages on Pringles' signature potato chips, with ads surely to follow. Adland points out that this is by no means new, citing several pre-existing examples. Media buyers still wait to find out how low the CPMmmm will be set.

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P&G's Pringles Use Chips as Medium

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