AdAge reports that P&G's relationship marketing program Home Made Simple - which includes at its core a six million-strong email list of newsletter recipients - moved to Barefoot Advertising from Bridge Worldwide. The Home Made Simple program chiefly supports cleaning brands such as Swiffer, Mr. Clean, Cascade, Dawn, Fabreze and Bounty. Barefoot earlier handled some print support and direct mail for the program. Bridge Worldwide continues to handle similar interactive accounts for P&G, like the one for Health Expressions.

Barefoot Advertising only this January hired three Midwest interactive agency vets to jumpstart an online division. Sean Brown, head of the new division, previously started up his own Cincinnati-based shop in 1995.

Chris Evans, another co-founder of the previous Cincinnati shop, was hired to run client services. Steve Kissing, long experienced in public relations in Ohio prior to joining Barefoot Advertising, was promoted to run the new division's creative department.