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P&G Site Promotes Public School Music

Procter & Gamble and the VH1 Save the Music Foundation have launched a multi-channel campaign - much of it online - to advance the nonprofit's goal to restore music education to public schools, writes ClickZ. A microsite that P&G has built on its brandsaver.com site for the effort was built by Cincinnati-based Bridge Worldwide. It will profile several students in a class sponsored by VH1 Save The Music. Their online stories show how music education has improved their lives. Visitors can click to listen to clips of the students playing their instruments and can "conduct" a group of students with their mouse. The foundation has typically relied on online marketing, particularly its website and email newsletters, along with online auctions and its connection with VH1.com.

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