Women who don't fully understand "the whole football thing" can still play in their own fantasy league, thanks to Elisabeth Hasselbeck of The View and P&G's over-the-counter heartburn medication, Prilosec (via MediaBuyerPlanner).

The fantasy football site, Herfootball.com, kicked off at the beginning of football season but was announced by P&G on Friday, according to MediaPost. Company officials did not reply to queries that asked why women would find the idea appealing, what connection it has with the brand and how much promotion would go into the effort.

The site offers Football 101, an interactive tutorial on the basics of the game, plus an Ask the Expert section where women can get feedback from former San Francisco '49er Steve Young. Registrants for the fantasy league must complete a three-page survey about heartburn. Weekly high-scorers will win points, which they can use in a merchandise auction. They also have a chance to win a trip to the Super Bowl.

The program is not expected to be promoted on The View. It is more likely that Elisabeth Hasselbeck is helping launch the campaign because she is the wife of New York Giants quarterback Tim Hasselbeck.