Ad Age: P&G Marketing Chief Critiques Advertising Industry

It's that time of year again. The head of Proctor & Gamble marketing criticizes the ad industry, calling for radical, widespread reform, and then we all go back to doing things the same way we did last year. Oddly, the consumer marketing behemoth seems to consider itself an agent of reform only in high profile speeches, as it seldom forces its brand managers or agencies to change their behaviors when it comes to integrated media usage. It certainly hasn't hired an agency that actually practices such radical philosophies.

Jim Stengel , P&G's global marketing officer, told a conference room full of high level agency and marketing executives that the industry is failing to follow through with the reforms (integration, performance-based compensation, etc.) he and his predecessors have been gabbing about for a decade.