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P&G Adding More Interactive Shops to $2.5B Review

AdWeek: Carat, MPG in Talks with P&G

Procter & Gamble, having announced a general media shakeup and review, claiming to want to shake the consumer giant's addiction to relatively expensive television, seems to be adding more interactive-oriented media shops to its roster of review contestants. With a $2.5 billion budget at stake, P&G added Carat and Havas's MPG to the ring.

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P&G Adding More Interactive Shops to $2.5B Review

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