The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

P&G, Others Build Mobile-Marketing Budgets


Mobile marketing in Europe

Procter & Gamble, Microsoft and other major marketers have set aside a piece of their ad budgets, albeit a small piece, for mobile marketing, signifying that the medium is moving out of trial mode.

Major marketers are beginning to take third-screen media seriously as a potential advertising venue, reports AdAge. P&G, which won the Mobile Marketing Association's first Overall Excellence award, has developed the Ad Lab, a program where key marketing executives on more than a dozen brands have been educated in mobile opportunities such as mobile video and text messaging.

Wireless carriers led by Sprint have begun to warm up to providing marketers with targeted mobile advertising opportunities; however, it's a move than may not find fans among privacy advocates. Marketers and agencies are also demanding better measurement tools and the ability of marketers and media buyers to buy ads across carriers.
 
A study this month from JupiterResearch found 22 percent of companies advertising online also are doing mobile marketing. Overall, the study predicted, mobile ad spending would more than double - from an anticipated $1.4 billion this year to $2.9 billion in 2011.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research