ClickZ: Pfizer Extends Campaign on MSN Video Into 2005

A video format pharmaceutical ad campaign by Pfizer running on MSN will be renewed into 2005, as the drug giant learned through research with Millward Brown that the campaign was as effective as the same creative running on television. Not everyone proved convinced though, as Jupiter's patriarch of skeptics Nate Elliott told his company's news division, "I've yet to see any convincing evidence that online video advertising is as effective as television," presumably as he doffed his top hat and stepped back into his horseless carriage. Neither Millward Brown nor Pfizer released any quantitative details as to their research.