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Pew: For News, Traditional Media Trounces Web

Americans may be online in vast numbers, but most spend more time getting their news from traditional sources than on the web, according to a new study.

Online news sources largely supplement, and do not replace, other sources of news, according to a study on news consumption, released July 30 by the Pew Research Center for the People and the Press, AdAgereports. Those getting news online spent an average of 32 minutes daily, whereas those watching TV spent 53 minutes, those listening on the radio spent 43 minutes, and newspaper readers spent 40 minutes getting news.

Nearly half (48 percent) of Americans spend at least 30 minutes a day getting news from TV; merely 9 percent spend that long getting news online, according to Pew. (Of course, one can argue that much more news can be consumed online in less time than can be received from oft-vapid TV news that takes longer to report less.)

Of the 23 percent of the population consuming news online, a minority did so from newspaper websites. The vast majority get news at MSNBC, Yahoo and CNN. Although only four percent of adults (18+) regularly read news-related blogs, nine percent of 8-24-year-olds do so.

The full report (pdf) brims with all manner of fascinating data and detail.


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