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Pew: Bloggers' Main Motivation Is Self-Expression

Though many Americans view blogs as alternatives to mainstream media, those who publish blogs say they do so mainly for personal expression, according to a new report.

About 34 percent of bloggers consider blogging as a form of journalism; 65 percent don't, according to a new report by the Pew Internet & American Life Project, reports Reuters. Some 77 percent of bloggers say they blog to express themselves creatively rather than get noticed or paid, according to Pew.

Some 37 percent of bloggers cite their life and experiences as their primary topic, followed by politics and government at 11 percent, entertainment at 7 percent, followed by sports (6 percent), news (5 percent), religion or spirituality (2 percent).

Pew Blog Report Summary

Click to enlarge

About 8 percent of web users, or 12 million U.S. adults, publish a blog, Pew estimates; 39 percent of U.S. web users, or 57 million adults, read them. About 54 percent of bloggers are under age 30. Men and women blog in equal proportion; 40 percent of bloggers are non-white.

The full Pew report is available as a PDF.

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