The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Pew: 35 Percent of Web Users Generate Online Content

There is a significant statistical association between creating online content and having a broadband connection at home, according to the Pew Internet & American Life Project's "Home Broadband Adoption 2006" report, according to ClickZ. Some 48 million American adults - 35 percent of U.S. internet users - have posted some sort of user-generated content online. Some 73 percent of them, or 31 million, have a broadband connection at home.

John Horrigan, associate director of research at Pew Internet & American Life Project, is quoted as saying the study "shows that people are pretty interested in using the technology to put something of themselves on the internet, not just pull down information from the internet."

"Online content comes more often from younger people, but we do find that older people are sharing photos and videos," said Horrigan. "It's disseminated fairly evenly throughout the broadband population at this point."

Who Generates Online Content

Click to enlarge

According to the report: "Today, with 42 percent of Americans with having home high-speed, user-generated content is much less the realm of only a certain class of home broadband users. Online men are still more likely to post content online than women - by a 37 percent to 32 percent margin for all internet users and a narrower 43 percent to 39 percent gap for broadband users. When focusing on sharing a personal creation online (e.g., artwork, photos, stories, or videos), 34 percent of men have done this versus 29 percent of women."

Related story:

Most Online Teens Create, Consume Web Content

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research