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Peugeot Reviews Online Account

DM Bulletin: Peugeot reviews digital account for online strategy boost

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French carmaker Peugeot placed its U.K. digital account, currently handled by Euro RSCG into review. The move comes just when auto manufacturers are moving significant portions of their budgets online. Last week, BMW announced that one of every six marketing dollars for its new 1 series will be spent online.

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