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Pepsi Digital Tunes Promo Again Flawed

Pepsi and Apple's iTunes Store are again trying to give away songs with larger bottles of flavored sugar water. Last year's attempt to give away $100 million in songs at a dollar a piece saw a redemption rate of only about five percent. One of the big problems last year was the fact that people could sneak peeks at the bottle cap before purchasing the Pepsi, thus stealing the free song and denying it to the actual purchaser. While the packaging was modified this time around, now with $200 million in free songs at stake, Adrants reports it wasn't modified enough.

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