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Peoplemeter Propaganda for Kiddies

Encyclopedia Hanasiana: Meter the Little Children

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No, this model's not broken

Jim Hanas posted pages to his blog from a Nielsen workbook given out to Peoplemeter homes in order to indoctrinate children to use the device to mark when they're watching, and who is watching. The workbook is truly - if unintentionally - funny, with Peoplemeter operation being made into games in the faint hope that kiddies will comply. Thanks to adland for the pointer.

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