Hello, flagship

Penton Media launched the Chief Marketer Network, a site that curates content from its existing marketing sites, including Direct, Promo, Multichannel Merchant and Chief Marketer. All titles will remain independent.

Leslie Bacon shall serve as group publisher of the network. And all editors of the other sites will contribute to The Big Fat Marketing Blog, a network-wide effort, reports Folio Mag.

Bacon said the Chief Marketer Network would enable Penton to "more easily provide [advertisers] with a cross market/website/network buy" across all four sites.

"Although each site has unique content, the online products have been standardized [where appropriate] to make it easier for the advertiser to add reach/audience to their program," she added.

In 2006, Penton folded Promo, Direct, Multichannel Merchant and Chief Marketer into Prism Media, a similar effort led by Ray Schultz.