Penthouse announced it has introduced a digital edition of its magazine, reports MediaBuyerPlanner. "By launching Penthouse digital, we are offering our advertisers a new venue and increased access to consumers," said Penthouse CEO Marc Bell. "It's also a lucrative means to distribute our content while still adding to our ABC rate base."
The newly digitized format was launched last week and showcases the February 2006 issue that is available on newsstands now. Penthouse readers can buy a digital subscription, or pick up a single issue.
The initial digital issue includes The Penthouse Interview with Iggy Pop and Valentine gift ideas for clueless guys (presumably, sufficient numbers of those "read" the magazine).
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