Users of Google Maps will soon see PennySaver coupons when looking for local businesses, reports ClickZ. 

PennySaver owner Harte-Hanks will provide information on local businesses to Google for inclusion in local search results. This deal does not involve payments on either side, either by Google or Harte-Hanks. Instead they're simply hoping that the additional information is useful to users and businesses that use PennySaver.

This new deal with PennySaver will not impact Google's relationship with ValPak, which provides similar information to local searches.

Harte-Hanks provides feeds to Google based on local information that the search company then pushes into Maps and local search results.