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Penn Media Converts E-zines to Blogs

Penn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo to provide RSS and blog advertising services, Penn Media is moving from a push-only advertising model to incorporating "pull" content, such as syndicated feeds. The firm claims seven million subscribers.

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Penn Media Converts E-zines to Blogs

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