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Peapod Turns 15

GroceryNetwork: Peapod Turns 15

It's hard to believe, but grocery delivery service Peapod just turned 15 years old. The online grocery retailer started off with a terrible, proprietary online emulation system and took a long while to adapt to the internet. It almost didn't make it. After briefly becoming a Wall Street darling during the dot-com boom, it was saved from oblivion by getting acquired by Dutch grocery giant Royal Ahold.

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Peapod Turns 15

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