Internet Retailer: Peapod fine-tunes merchandising to boost basket size from $100 to $145

Grocery retailer Peapod became a poster child for online ordering optimization by boosting order size by 45 percent through changes in the site that include smarter merchandizing. The company also spent heavily to make its customer service more approachable and more of a self-serve affair. The company anticipates ongoing growth of roughly 25 percent.