The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

PC, TV Use in U.S. Varies Widely by Race/Culture

knowledge networks.jpg

In the U.S., internet and TV use is vastly different among white, Hispanic and African-American households, according to new survey results from Knowledge Networks, reports InternetRetailer. Whereas 70 percent of white households have a home computer, 55 percent of African-American and 47 percent of Hispanic households have one.

Also, 30 percent of white homes have broadband internet access compared with 19 percent of African-American and 16 percent of Hispanic households.

Some 62 percent of African-American households have more than two TVs, compared with 51 percent of white and 44 percent of Hispanic households; 57 percent of Hispanic and African-American respondents said watching TV is the household's favorite way to relax, compared with 53 percent of white households.

Half of Hispanic households and 45 percent of African-American respondents said that "much" of their family time is spent with TV, whereas only 29 percent of white households said so.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research