As some noncommercial stations use ads on their websites, Paula Kerger, PBS's new president, said the internet could give stations "the ability to experiment a little more on the advertising side than we do with broadcast," but she worries that "if we go too far, we become commercial television. Part of the reason that public television exists is to do the things that are not sustainable in a corporate environment," reports Broadcasting & Cable (via MediaBuyerPlanner).

Kerger also said that PBS would "look at some of the guidelines we have followed in broadcast as we think about how we are going to navigate through the web space," as well as considering the "level, volume and content" of any ads they accept.

Kerger said PBS is investigating multiplatform options, including offering more free VOD, increasing its presence online and creating a digital archive of shows for kids doing school reports.