It's tough to squeeze the genie back into the bottle. A decade ago, newspapers started giving away news content on the web, now they're haunted by that decision and can't quite figure out whether to charge - or rely on online advertising instead (via paidcontent). With internet readership and online advertising booming while newspaper circulation is quickly declining, the free-vs.-pay debate is raging: "Newspapers are struggling to figure out how to make money from their growing internet audience without cannibalizing their print editions." It's not surprising that different publishers have resorted to opposing approaches. The New York Times, for example, will start charging for more of its content, while the Los Angeles Times recently stopped charging. And Wall Street Journal Interactive has charged for access for years - but will now give away some content to bloggers.