Click to enlarge
via Smoking Gun

Patriots QB Tom Brady has sued Yahoo for using his image to promote the company's popular fantasy football league.

The lawsuit, filed late last month in federal court in California, claims that Yahoo featured the New England Patriots quarterback's image and jersey number in a full-page Sports Illustrated ad in September, as well as on banner ads on its Yahoo Sports sites, Media Post reports.

"Yahoo intentionally and wilfully used Tom Brady's likeness, image and identity to advertise and promote its Fantasy Football website and services for the 2006 football season," stated the complaint, filed by Brady's management company, TEB Capital Management. Brady alleges that Yahoo misled people into believing that he endorsed the service.

Yahoo's fantasy football attracted 5.7 million webvisitors in October, up 16 percent from the year before, according to comScore Networks.