The June issue of Parenting
Bonnier's Parenting magazine is offering readers cash back for purchasing products from certain online retailers, reports MediaBuyerPlanner.
The program, called Parenting Privileges, lets magazine subscribers get cash back — via a Visa Prepaid Card — when they spend with online retailers like ToysRUs.com, Target.com and Diapers.com, according to Mediaweek. Rewards vary, but are typically between 5 percent and 7 percent of the purchase price.
Parenting is second place in the parents magazine category. Ad pages were down 1.2 percent in the first half, while competitor Parents saw ad pages soar 12.4 percent, per the Mediaweek Monitor.
