This month’s quick-hit set of top charts includes the following topics: marketers’ changing media mix; online channel goals and digital metrics; top concerns among CMOs; content marketing’s effectiveness; the most-desired brand video types; social’s growing impact on TV; and consumer spending patterns by category and generation.
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OOH political ads are appealing because they’re not as interruptive as other formats.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.
By contrast, they’re more interested in ads that provide product information and discounts.
Prime Video and Hulu seem to be on the ascent.
Only about one-third consider company PR pros to be credible sources for their reporting.
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
About half are using CTV to achieve lower-funnel objectives.
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Some 57% of subscribers have canceled a service due to a recent price hike.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
The number of unique interactions per attendee increased by 8% year-over-year.
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