Paramount gets experimental

Paramount, MTV and Blockbuster's Movielink service are releasing Jackass 2.5 free of charge over the web, with help from an ad-supported model.

The latest chapter of MTV's daredevil franchise will be available Dec. 19-31, streamed via Microsoft's Silverlight media player, according to ClickZ.

Blockbuster will sell pre-roll and post-roll advertising. Clearspring will manage its inventory, and interactive marketing firm Deep Focus has been signed to support the film's release.

Though Blockbuster is managing the film's initial distribution and advertising, the film will not be available from Blockbuster itself. Instead, Jackass 2.5 will have its own site: blockbuster.jackassworld.com.