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Paramount Film Icons Invade vMTV, There.com


I just think you
two wouldn't mesh.

The VooZoo app is spreading from Facebook — where it launched last month — to There.com and vMTV, a virtual world owned by MTV Networks.

The app debuted on Facebook last month and boasts 74 daily active users. It enables them to channel Paramount film stars in the form of "Voohoos": video one-liners from films, which last several seconds. A mobile component went live this week.

Now There.com and vMTV inhabitants can also communicate in the timeless style of scripted dialogue. Available Voohoos include clips from Flashdance, Footloose, Clueless, Mean Girls and Zoolander.

Clips can be purchased for $1 apiece and are used like emoticons in online conversation.

Paramount and MTV belong to parent company Viacom. The Paramount deal represents There.com's first relationship with a movie studio. Paramount also sells virtual merchandise on Habbo.

Last month it launched a widget-based promotion for Indiana Jones.

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