The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Paramount Film Icons Invade vMTV, There.com


I just think you
two wouldn't mesh.

The VooZoo app is spreading from Facebook — where it launched last month — to There.com and vMTV, a virtual world owned by MTV Networks.

The app debuted on Facebook last month and boasts 74 daily active users. It enables them to channel Paramount film stars in the form of "Voohoos": video one-liners from films, which last several seconds. A mobile component went live this week.

Now There.com and vMTV inhabitants can also communicate in the timeless style of scripted dialogue. Available Voohoos include clips from Flashdance, Footloose, Clueless, Mean Girls and Zoolander.

Clips can be purchased for $1 apiece and are used like emoticons in online conversation.

Paramount and MTV belong to parent company Viacom. The Paramount deal represents There.com's first relationship with a movie studio. Paramount also sells virtual merchandise on Habbo.

Last month it launched a widget-based promotion for Indiana Jones.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research