The promo page
Having launched a storybook promotion with Nelly last year, online "storytelling" app Panraven has launched another music promotion with the band Red Jumpsuit Apparatus.
Called "Who's Your Guardian Angel?," the story contest asks fans to build interactive storybooks about the band. Photos and videos are provided, but users may incorporate their own resources.
The two entries fitting the theme win a video camera and a printed version of their storybook signed by the band. The winning story will be posted on the band's website and MySpace page.
On Panraven, users not only publish their stories across the web, they can order a printed copy that comes professionally binded from the company.