After a review, handheld-device maker Palm moved its global account to Young & Rubicam from AKQA, which has handled the brand since 1999.
WPP Group's Y&R will handle traditional advertising, direct and interactive marketing, as well as media planning and buying with the help of sister agencies, such as Wunderman, reports AdWeek. The review involved AKQA and a few other, undisclosed shops. Y&R, San Francisco will manage the account.
Palm's global spending is estimated at $25 million or so. Last year in the U.S. Palm spent nearly $15 million in major measured media, but in the first half of 2006 it spent less than $5 million, according to TNS.
