Gov. Sarah Palin

ABC's interview with Republican vice-presidential candidate Gov. Sarah Palin was broadcast for two nights across five ABC shows, from "Good Morning America" to "20/20."

By ABC's unofficial count, 35 million people have seen parts of the interview from these broadcasts, reports Silicon Alley Insider, via Nielsen, which counts unduplicated viewers within shows but not between programs.

YouTube beat ABC.com easily in terms of total views, according to TubeMogul data from last week, with 2.8 million views compared with 600,000. The question is, did more people catch it on the web than on TV?

Since the interview, 35.6 million people have seen all or parts of the interview via pirated clips uploaded to YouTube. And while ABC scrambles to protect its footage and direct viewers back to its own site, it's going to be a tough feat. Over time, the web will win the numbers game.

Maybe NBC has it right: The network's online version of Tina Fey's parody of Sarah Palin on Saturday Night Live is actually getting more views on NBC.com than on YouTube (2.3 million vs. 2.0 million) - not including views on video site Hulu, which does not report metrics.

Meanwhile, actor Matt Damon's "rip" on Sarah Palin — which of late has been circulating the blogosphere — garnered 1.1 million views in the one week it's been on YouTube.

One-fifth of American households that use the internet watch TV broadcasts online — twice the amount of those that did so in 2006, according to a TNS and Conference Board study earlier this month.