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Cash strapped governments have been taking in significant advertising revenues - many from outdoor ads, transit ads and stadium naming rights - since the 1980s, and now necessity is driving some to look to their websites for yet another revenue channel. A Pennsylvania county is looking to put ads on its websites, some of which - like lottery and reassessment sites - get a great deal of traffic. One ad wag interviewed by the Allegheny County Times, told the good citizens that they could expect CPM rates ranging from $10 to $20, which would put hundreds of thousands of extra dollars in county coffers, if those figures don't prove unreasonably optimistic. Looking at the wider picture, if .gov inventory were lumped into the available pool of media to buy, CPM rates could decline significantly from a big boost to supply.