Citing accelerated change - in the online space, among others - Oxygen network has gotten quite a jump on the cable upfronts this year and is giving an early presentation to buyers "because your world is changing and we're changing with you," according Lisa Gersh, Oxygen president and COO, writes MediaWeek (via MediaBuyerPlanner).

Oxygen has beefed up its online offerings with a new broadband channel (SheDidWhat.tv) and a social networking site (Oomph.net).

Oxygen's median age has fallen while viewership has increased this season, according to MediaPost. Though the network remains small - it can be seen in 71 million homes - that number is up 27 percent from January 2006. The network aims to be in 80 million homes by the end of the year. Last year, Oxygen increased its average prime-time audience by 15 percent versus the previous year, reaching 252,000 viewers per night.

In addition to the two online offerings, the network announced a variety of new projects meant to draw in younger audiences - and not all of them women. One Oxygen exec is quoted as saying that the network's profile is now in line with networks like VH1, Bravo and E.

Next year's slate includes four scripted series and eight reality shows, including one called Adfight, in which women compete to create the best ad campaign for a major (but unnamed) client. Comedy will play a leading role in the network's programming plans.