BusinessWire: Overture Launches in Austria and Switzerland; Additional Countries Further Company's European Expansion

Likely searchers

The global fight for searchers and the opportunity for marketers to reach those searchers is going faster than ever. Overture's continued European expansion into Austria and Switzerland highlights a commitment to servicing ever smaller markets. With Overture's business model, all listings require editorial approval, but in the case of this latest expansion, the editorial teams that are in place for Germany and France will likely manage the approval processes for the new countries. Switzerland is a particular challenge, due to the multi-lingual nature of the population.