Realty Times: What Homestore's Deal With Overture Is All About

It's always fun to get the insider's view on any industry deal. Blanche Evans at the Realty Times provides her take on the Overture Homestore deal also reported in the IAR and other news venues.

The insiders are realtors that advertise and place listings on Homestore. They are most concerned about the potential that their listing content will be used to attract visitors, only to have those visitors click away to competitive listings. According to the Realty Times piece, the listings will be only for complementary services and products and will not be competitive real estate listings. Nonetheless, any links that distract the visitor from their primary mission could be diluting the value of the listings, and that seems to be the primary concern.