Battellemedia.com: News: Overture Testing Ads Rolled Into RSS

John Battelle breaks the developing story of the discovery of an in-the-wild test of Overture's project with Feedburner to support paid ad listings in RSS feeds. An example can be seen in this feed. While ads appearing in RSS feeds isn't new, the linking of those ad delivery systems to a major pay-per-click network may prove big news to publishers who otherwise find syndicating their content affords little in the way of revenue.