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Overture, ValueClick Ink Europe Deal

In a multiyear deal, search marketer Overture (Europe) will provide sponsored search and contextual advertising to ValueClick's Search123 European division, NetImperative reports. Yahoo-owned Overture provide search listings to the Pricerunner comparison shopping sites in the U.K., Germany, France, Denmark and Sweden, as well as others in the ValueClick Europe media network. Overture will display up to four results and its contextual advertising product, Content Match, will be deployed across that network.

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