IAR: Overture Signs CNN Web Sites
With Google nipping at its heels, paid search leader Overture announced Wednesday it had signed a three-year exclusive deal to provide paid search listings for three CNN sites: CNN.com, CNNSI.com, and CNNMoney.com.
The deal, the terms of which were not disclosed, calls for the CNN sites to implement custom search boxes on their pages, section fronts, and story pages. Overture will provide five commercial results at the top of the results page. The three sites boast a combined monthly unique visitor audience of 29 million.
