High Search Engine Ranking: Overture To Partner With "ScumWare"

Although clearly wanton speculation, the Overture rep does appear to be defending Gator a little too vehemently. This is in reference to a question put by an advertiser concerning Overture current testing of Gator's Search Scout product that launches pops under sites such as Google and Yahoo.

Today, in an email to a concerned advertiser published (5th post down) in a search engine forum, Overture has hinted at a more permanent relationship with Gator, angering advertisers:

"I understand that you may have some concerns about Gator. There has been a lot of recent media coverage about "spyware," "scumware," or applications that embed themselves into an Internet user's browser and possibly track online behavior. Overture has evaluated Gator's practices and determined that they are not consistent with what the media defines as "spyware."

Gator Corporation is testing Overture as its provider of paid search results for its Search Scout product. The test will continue until Overture has adequate data to determine the value of an affiliate relationship with Gator to both advertisers and users.