DM News: Overture Will Separate Bidding for Contextual Listings

Overture, rubbing in the blandishments cast at Google's monolithic bidding policies, will allow advertisers to split their bids between search and contextual listings - types of media that typically have very different values to most marketers.

Overture also plans to eliminate the 20 percent initial discount it introduced with the June 2003 launch of Content Match keywords.