IAR: Overture Fleshes Out International Plans

Overture Services gave new details on its ambitious international expansion plans on Monday, as the company seeks to steal a march on Google in the nascent paid search market abroad.

The paid search company, which has been under fire with the success of rival Google, said it would enter seven new markets this year, beginning with the official launch of its Korea operations in the next two weeks. The new operations, in both Europe and Asia, will join Overture's presence in the United Kingdom, France, Germany and Japan.