Korean Herald: Overture Korea launches P4P online ad service

Overture Korea, an online advertising agency, launched what it calls "pay-for-performance" service in a bid to repeat the success of its parent firm Overture Services of the United States. […]

Unlike conventional banner ads, Overture's advertisers pay only when the listing is clicked on, and affiliates share in the revenues when they add paid listings to their sites.

It will be interesting to see whether Overture starts offering such services in its other territories.