CNET: Gator snaps Overture for pop-under ads

There was a lot of speculation last month that this deal was on the cards. Without doubt this is the most contraversial deal that Overture has done to date, especially given that Gator delivers pop-ups over Google Search, Overture's main competitor. I can already see the lawyers sharpening their pencils.

Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner Web sites.

As previously reported, the pay-for-performance search company has been testing a partnership with Gator's online advertising and information network (GAIN) for several months. In the last week, the company committed to a lengthy deal to distribute sponsored listings from its advertising network onto Gator's new paid search product, Search Scout.