Overture release: Overture Launches New Advertiser Service Enhancements

Overture announced yesterday that it launched honed versions of its targeting, budgeting and tracking features. It combined its "phrase" and "broad match" types into one matching type now called "advanced." The budgeting features caught up to Google's, with daily budgets now a possibility. And finally, Overture users can track independently the results coming from both the search inventory versus the contextual placements that tend to be less well targeted.